keyword Private label goods image ‎/ (1 Article)

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Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers

Writer : Sharghi Mojarad، Maryam ؛ Eftekhari Hesari، Samaneh ؛ Fani، Shabnam ؛ Corresponding Author : Bameni Moghadam، Mohammad ؛

Journal:Industrial Strategic Management»Autumn 2016, Volume 1 - Number 3 (‎12 page(s) - From 71 to 82 )
Keywords:Service Quality perceived risk Purchase Intention store image Private label goods image Price consciousness

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