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  The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions

  Corresponding Author : Nazari، Mohsen ؛ Writer : Sheikholeslami، Seyed Parham ؛

  Journal:International Marketing Modeling»Summer and Autumn 2021, Volume 2 - Number 2 (‎11 page(s) - From 104 to 114 )

  Keywords:Willingness to payConsumer SurplusPerceived price fairnessPrice SegmentationPrice Hedge

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