Writer : Shirkhodaie، Meysam ؛ Alizadehsani، Mohsen ؛ Corresponding Author : Masomi Aghbolagh، Sepideh ؛

(‎11 page(s) - From 82 to 92 )

Keywords:Organizational innovationMarketing CapabilityBrand performanceIndustry Competitive IntensityMarket-Focused Learning

Corresponding Author : Aghajani، Hassanali ؛ Writer : Kariznoee، Amir ؛ Aghajani، Ehsan ؛

(‎11 page(s) - From 93 to 103 )

Keywords:businessFuzzy AHPAnalytical Hierarchy ProcessmarketMonte Carlo

Corresponding Author : Nazari، Mohsen ؛ Writer : Sheikholeslami، Seyed Parham ؛

(‎11 page(s) - From 104 to 114 )

Keywords:Willingness to payConsumer SurplusPerceived price fairnessPrice SegmentationPrice Hedge

Corresponding Author : Movaghar، Morteza ؛ Writer : Barari، Mahyar ؛ Safari، Mohammad ؛

(‎12 page(s) - From 115 to 126 )

Keywords:market orientationinnovation implementationSales PerformanceInnovative Organizational CultureKnowledge-Oriented Leadership