keyword Industry Competitive Intensity ‎/ (1 Article)

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Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning

Writer : Shirkhodaie، Meysam ؛ Alizadehsani، Mohsen ؛ Corresponding Author : Masomi Aghbolagh، Sepideh ؛

Journal:International Marketing Modeling»Summer and Autumn 2021, Volume 2 - Number 2 (‎11 page(s) - From 82 to 92 )
Keywords:Organizational innovation Marketing Capability Brand performance Industry Competitive Intensity Market-Focused Learning

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