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  Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning

  Writer : Shirkhodaie، Meysam ؛ Alizadehsani، Mohsen ؛ Corresponding Author : Masomi Aghbolagh، Sepideh ؛

  Journal:International Marketing Modeling»Summer and Autumn 2021, Volume 2 - Number 2 (‎11 page(s) - From 82 to 92 )

  Keywords:Organizational innovationMarketing CapabilityBrand performanceIndustry Competitive IntensityMarket-Focused Learning

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