• 1.

  Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity

  Writer : Darvish، Azadeh ؛ Heidarzadeh، Kambiz ؛ Mohtaram، Rahim ؛ Corresponding Author : Lotfizadeh، Fereshteh ؛

  Journal:Journal of System Management»Winter 2023, Volume 9 - Number 1 Ranking A (Azad University/ISC (‎22 page(s) - From 15 to 36 )

  Keywords:grounded theoryE-CommerceMAXQDAbrand equityElectronic Advertising

  Journal Article Download Abstract Related articles Others recommend to see

Related keywords