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Writer : Darvish، Azadeh ؛ Heidarzadeh، Kambiz ؛ Mohtaram، Rahim ؛ Corresponding Author : Lotfizadeh، Fereshteh ؛
Journal:Journal of System Management»Winter 2023, Volume 9 - Number 1 Ranking A (Azad University/ISC (22 page(s) - From 15 to 36 )
Keywords:grounded theoryE-CommerceMAXQDAbrand equityElectronic Advertising