• 1.

  PROJECT MANAGEMENT AND CREATIVITY: A CASE STUDY OF A SAUDI SME

  Writer : Afrah Hammad1, Yosra M. Hamas ؛ Yosra M. Hamas ؛ Manzar Ahmed ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 15 (‎9 page(s) - From 160 to 168 )

  Keywords:SMECreativityProject management

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• 2.

  STUDYING THE PSYCHOLOGY OF BOTH GENDERS ON PURCHASING LUXURY APPAREL IN SAUDI ARABIA

  Writer : Samar E. ALasmar ؛ Manzar Ahmed ؛ Saima Khan ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 16 (‎8 page(s) - From 277 to 284 )

  Keywords:genderluxury BrandsLuxury Apparel ProductsPsychological Behaviours

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• 3.

  THE IMPACT OF SOCIAL MEDIA ON CONSUMER BRANDING AND RELATIONSHIPS

  Writer : Samreen Noor ؛ Manzar Ahmed ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 16 (‎9 page(s) - From 562 to 570 )

  Keywords:Brand awarenessbusinessconsumerSaudi Arabiasocial mediachoice

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• 4.

  THE IMPACT OF SOCIAL MEDIA ON CUSTOMERS’ PURCHASE DECISIONS IN SAUDI ARABIA: THE CASE OF INSTAGRAM

  Writer : DANIA ALBAKRI ؛ MANZAR AHMED ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 16 (‎13 page(s) - From 140 to 152 )

  Keywords:businesscustomerintentionSaudi Arabiasocial mediapurchase

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• 5.

  HEALTHY FOOD TRENDS AMONG SAUDI CONSUMERS

  Writer : Salma Mousa ؛ Manzar Ahmed ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 16 (‎12 page(s) - From 212 to 223 )

  Keywords:Healthy Food TrendsSaudi ConsumersUnhealthy Food Consumption

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• 6.

  THE IMPACT OF SNAPCHAT MAKEUP INFLUENCERS ON THE CONSUMPTION BEHAVIOR OF FEMALE STUDENTS IN SAUDI ARABIA: THE CASE OF SEPHORA

  Writer : Doha Alzughaibi ؛ Manzar Ahmed ؛ Saima Khan ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 16 (‎9 page(s) - From 406 to 414 )

  Keywords:social mediaSnapchatmakeup influencersmakeup products

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• 7.

  BUILDING BRAND EQUITY THROUGH SOCIAL MEDIA INFLUENCER: A STUDY ON SOCIAL MEDIA INFLUENCER IN SAUDI ARABIA

  Writer : Esraa Almakbuli ؛ Saima Khan ؛ Manzar Ahmed ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 16 (‎7 page(s) - From 80 to 86 )

  Keywords:brand loyaltybrand equityCBDBEperceived quality & Value

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• 8.

  INSTAGRAM INFLUENCE ON THE CONSUMPTION BEHAVIOUR OF FEMALE STUDENTS IN KSA

  Writer : Asma Abdulkader Bafageeh ؛ Manzar Ahmed ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 16 (‎11 page(s) - From 192 to 202 )

  Keywords:female studentsDigital marketingInstagram Influence

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• 9.

  THE INFLUENCE OF SOCIAL EXPERIENCE IN ONLINE GAMES – THE CASE OF SAUDI ARABIA

  Writer : Sondos Alalmai ؛ Manzar Ahmed ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 16 (‎10 page(s) - From 378 to 387 )

  Keywords:social behaviorSocial ExperienceOnline Video GamesMMORPG

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• 10.

  IMPACT OF SOCIAL MEDIA ON CONSUMER BRANDING AND RELATIONSHIPS

  Writer : SAMREEN NOOR ؛ MANZAR AHMED ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 16 (‎9 page(s) - From 131 to 139 )

  Keywords:Brand awarenessbusinessconsumerSaudi Arabiasocial mediachoice

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