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  UNDERSTANDING THE INFLUENCE OF MORAL EQUITY AND RELATIVISM IN FORMING CONSUMER PURCHASE INTENTION

  Writer : Shatha Alqasim ؛ Saima Khan ؛ Manzar Ahmed ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 16 (‎7 page(s) - From 113 to 119 )

  Keywords:relativismSaudi ArabiasalesproductsMoral EquityBuyers

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