چکیده:
The purpose of this research study was to investigate the effect of relationship marketing on
customer loyalty to the brand in the Agricultural Bank Kohgiluyeh and Boyer-Ahmad is in
1394. This research is descriptive survey was conducted. respectively. The reliability by
Cronbach's alpha 89/0 is calculated. Information collected by descriptive and inferential
statistics in the form of Pearson correlation and regression coefficients were analyzed using
spss software. The results showed that the contacts view, factors such as trust, commitment,
communication, social relationships, customer loyalty to the brand needs significant
relationship with Agricultural Bank Kohgiluyeh and Boyer had.
خلاصه ماشینی:
, (UJMAS) Volume 5,Issue 1 55-60 (2017) ISSN 2382-9745 The effect of relationship marketing on customer loyalty to the brand, the Agricultural Bank in Kohgiluyeh and Boyer Mehrzad Safaei Sisakht1 and Yaghoub Ansari2* 1Department of Management, Yasoouj Branch, Islamic azad University, Yasoouj, Iran 2Department of Management, Yasoouj Branch, Islamic azad University, Yasoouj, Iran Original Article: Received 01 Jan. 2017 Accepted 28 Jan. 2017 Published 2 March.
2017 ABSTRACT The purpose of this research study was to investigate the effect of relationship marketing on customer loyalty to the brand in the Agricultural Bank Kohgiluyeh and Boyer-Ahmad is in 1394.
The results showed that the contacts view, factors such as trust, commitment, communication, social relationships, customer loyalty to the brand needs significant relationship with Agricultural Bank Kohgiluyeh and Boyer had.
Keyword: relationship marketing,customer loyalty,brand, Agricultural Bank * Corresponding author: Yaghoub Ansari Peer review under responsibility of UCT Journal of Management and Accounting Studies ; Safaei Sisakht and Ansari; ; UCT Journal of Management and Accounting Studies; Vol 5 Issue 1, March 2017 ; INTRODUCTION; Organizations can more market share with the help gain Marketing tool that can increase bank revenue growth.
Due to the influence of commitment on brand loyalty Agricultural Bank recommended: they understand the importance of relationship marketing and the size of their loyal customers.
Due to the impact on brand loyalty Agricultural Bank of needs, it is suggested: Safaei Sisakht and Ansari ; UCT Journal of Management and Accounting Studies; Vol 5 Issue 1, March 2017 ; - Create club for loyal customers, so that customers in; 16.