Ganganee Chandima Samaraweera

Samaraweera، Ganganee Chandima/ 1 مقاله

1.

Effect of Product Harm Crises on Facets of Consumer Based Brand Equity: Asian Emerging Markets’ Perspective

نویسنده مسئول : Samaraweera، Ganganee Chandima ؛ نویسنده : Ping، Qing ؛

مجله:International Journal of Management, Accounting and Economics»October 2015, Volume 2 - Number 15 (‎18 صفحه - از 1200 تا 1217 )
کلیدواژه ها:Brand attitude Brand Trust Product harm crisis facets of consumer based brand equity perceived quality of the brand brand desirability

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