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نویسنده : H. G. Mishra ؛ P. K. Sinha ؛ S. Singh ؛ S. Koul ؛
مجله:International Journal of Management and Business Research»Autumn 2013, Volume 3 - Number 4 (14 صفحه - از 297 تا 310 )
کلیدواژه ها:Brand loyaltyBrand social responsibility imageCause related marketingConsumer social responsibilityBrandConsumerBSRICRM