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  Identifying Effective Indicators in the Assessment of Organizational Readiness for Accepting Social CRM

  Corresponding Author : Shokohyar، Sajjad ؛ Writer : Tavallaee، Ruhollah ؛ Keramatnia، Khadijeh ؛

  Journal:International Journal of Management, Accounting and Economics»February 2016, Volume 3 - Number 19 (‎20 page(s) - From 85 to 104 )

  Keywords:TechnologyCustomer relationship managementcustomerSocial networkSocial customer relationship management

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