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  Assessing the Factors Affecting Brand Loyalty and Brand Choice Intention for the Products of Saipa Corporation

  Corresponding Author : Golzari، Javad ؛ Writer : Movaghar Moghaddam، Farshid ؛

  Journal:Business and Marketing»Feb 2015 - Number 5 (‎20 page(s) - From 1 to 20 )

  Keywords:Brand awarenessBrand attitudebrand loyaltyperceived qualitybrand imageBrand PersonalityBrand Prestigebrand choice intentionbrand reliabilitymanagement trust

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