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Assessing the Factors Affecting Brand Loyalty and Brand Choice Intention for the Products of Saipa Corporation

Corresponding Author : Golzari، Javad ؛ Writer : Movaghar Moghaddam، Farshid ؛

Journal:Business and Marketing»Feb 2015 - Number 5 (‎20 page(s) - From 1 to 20 )
Keywords:Brand awareness Brand attitude brand loyalty perceived quality brand image Brand Personality Brand Prestige brand choice intention brand reliability management trust

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