keyword brand choice intention / (1 Article)
- Sort by
- Date
-
1.
Corresponding Author : Golzari، Javad ؛ Writer : Movaghar Moghaddam، Farshid ؛
Journal:Business and Marketing»Feb 2015 - Number 5 (20 page(s) - From 1 to 20 )
Keywords:Brand awarenessBrand attitudebrand loyaltyperceived qualitybrand imageBrand PersonalityBrand Prestigebrand choice intentionbrand reliabilitymanagement trust
Journal (Article count) |
---|
Journal Business and Marketing 1 |