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  Hypermarket Segmentation based on Lifestyle Criteria of VALS, to Identify the Customers' Requirements Using Kano Model and Prioritize Their Motivational Needs Using DANP (DEMATEL and ANP) Case Study: Daily Chain hypermarket

  Corresponding Author : Ahmadimanesh، Monireh ؛ Writer : Helaliyan، Mohammad Hossein ؛

  Journal:Systems Thinking in Practice»October 2022, Volume 1 , Issue 2 (‎24 page(s) - From 89 to 112 )

  Keywords:ANPDEMATELlifestylecustomer satisfactionKano Modelmarket segmentationVALS model

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