keyword VALS model ‎/ (1 Article)

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Hypermarket Segmentation based on Lifestyle Criteria of VALS, to Identify the Customers' Requirements Using Kano Model and Prioritize Their Motivational Needs Using DANP (DEMATEL and ANP) Case Study: Daily Chain hypermarket

Corresponding Author : Ahmadimanesh، Monireh ؛ Writer : Helaliyan، Mohammad Hossein ؛

Journal:Systems Thinking in Practice»October 2022, Volume 1 , Issue 2 (‎24 page(s) - From 89 to 112 )
Keywords:ANP DEMATEL lifestyle customer satisfaction Kano Model market segmentation VALS model

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