چکیده:
Service quality is imperative for higher education institutes in order to remain competitive and growing. There is a need to ensure students’ satisfaction with university. This study will help improve service quality of the institutes. Information and data are collected using a survey questionnaire from the higher education institutes of Pakistan using convenience sampling technique. Findings revealed that with the moderating effect of university culture, university reputation and price, higher education institutes can more significantly achieve the student satisfaction. University culture positively strengthens service quality to achieve and sustain student satisfaction, while price and university reputation strengthen the relationship in a negative direction. These moderators are the significant contributing factors.
خلاصه ماشینی:
Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan Shahzadi Saima Saleem1, Kamran Moosa2, Abeer Imam3, Rashid Ahmed Khan4 1.
Findings revealed that with the moderating effect of university culture, university reputation and price, higher education institutes can more significantly achieve the student satisfaction.
University culture positively strengthens service quality to achieve and sustain student satisfaction, while price and university reputation strengthen the relationship in a negative direction.
The current research emphasized on three factors, which are price, university reputation, and university culture, as moderators and investigates the extent to which service quality impacts satisfaction of students, particularly in Pakistani context.
The key objective of this research is to identify the effect of service quality on student satisfaction with moderating effect of university culture, price and university reputation.
2. What role do university culture, university reputation and price have between the association of service quality and student satisfaction?
, 1985; Buttle, 1996), there are rare studies specifically measuring the effect of service quality on student satisfaction by using university culture, price and university reputation as moderators.
Mediation model Discussion This research investigated the relationship between service quality and student satisfaction with the moderating role of university reputation, price, and university culture.
Findings of the study suggested that there is a substantial moderating association of university culture between service quality and student satisfaction.
Conclusion This study focused on the service quality of Higher Educational Institutes (HEIs) to attain student satisfaction through the moderating effect of university reputation, price and university culture.
(
, 
, 
)
