کلمة المفتاح crm ‏/ (7 مقالة)

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مجلة International Journal of Management and Business Research 1

1.

Retaining Customers Using Clustering and Association Rules in Insurance Industry: A Case Study

مؤلف : Samizadeh، R ؛ Mehregan، S ؛

مجلة:International Journal of Management and Business Research»Autumn 2015, Volume 5 - Number 4 (‎8 صفحة - من 261 إلی 268 )
الکلمات المفتاحية:Segmentation customer retention Data mining Life insurance Decision treeCRM CRISP DM

مقالة تحميل
2.

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

مؤلف : H. G. Mishra ؛ P. K. Sinha ؛ S. Singh ؛ S. Koul ؛

مجلة:International Journal of Management and Business Research»Autumn 2013, Volume 3 - Number 4 (‎14 صفحة - من 297 إلی 310 )
الکلمات المفتاحية:Brand loyalty Brand social responsibility image Cause related marketing Consumer social responsibilityBrand Consumer BSRI CRM

مقالة تحميل
3.

The Intervention of Organizational Characteristics in the Relationship between CRM and Organizational Performance in the Nigerian Insurance Industry

مؤلف : F. F. Olowokudejo ؛ M. A. Obalola ؛ S. A. Aduloju ؛

مجلة:International Journal of Management and Business Research»Winter 2013, Volume 3 - Number 1 (‎10 صفحة - من 21 إلی 30 )
الکلمات المفتاحية:crm organizational performance Organizational characteristics Insurance industry Branch network Companies’imageNigeria Nigerian

مقالة تحميل
4.

Improving Performance of Customer Relationship Management through Applying Knowledge Management

مؤلف : Radfar، R ؛ Rezaei-Malek، N ؛

مجلة:International Journal of Management and Business Research»Spring 2012, Volume 2 - Number 2 (‎15 صفحة - من 136 إلی 150 )
الکلمات المفتاحية:Staff knowledge Market knowledge Customer relationship management Knowledge management Customer knowledgeCRM Knowledge KM

مقالة تحميل
5.

Prioritization of Effective Factors on CRM Implementation in Parsian International Hotels Company in Tehran

مؤلف : Saeednia، H ؛ Dastjerdi، A ؛ Jafari Sohi، A ؛

مجلة:International Journal of Management and Business Research»Winter 2012, Volume 2 - Number 1 (‎10 صفحة - من 13 إلی 22 )
الکلمات المفتاحية:Technology Knowledge management staff integration Consensus Senior Managers Service customization : Customer relationship managementCRM

مقالة تحميل
6.

Customer Retention Based on the Number of Purchase: A Data Mining Approach

مؤلف : Mehregan، S ؛ Samizadeh، R ؛

مجلة:International Journal of Management and Business Research»Winter 2012, Volume 2 - Number 1 (‎10 صفحة - من 41 إلی 50 )
الکلمات المفتاحية:customer retention Data mining Prediction Cross selling CRISP DMCRM Insurance

مقالة تحميل
7.

A Comparison of the Customer Relationship Management Strategies of Nigerian Banks and Insurance Companies

مؤلف : A. O. Fagbemi ؛ F. F. Olowokudejo ؛

مجلة:International Journal of Management and Business Research»Summer 2011, Volume 1 - Number 3 (‎10 صفحة - من 161 إلی 170 )
الکلمات المفتاحية:survey staff Banks customers Customer relationship management Insurance companiesCRM Nigeria

مقالة تحميل

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المؤلفون الناشطون

F. F. Olowokudejo ‏ (2 مقالة)