چکیده:
The importance of sport as a social, psychological, and cultural agenda in today’s world can by no means be denied. This is, as a rule, reflected in all its aspects through the language of media. The present descriptive study has thus tried to investigate how the language of sports media shape sport consumers such as coaches, players, the audience, and sporting officials at large. For this purpose, fifty soccer games were investigated during an eight-month period. The data collected from TV interviews, newspaper reports, and a sporting talk show called Navad (i.e. 90) were transcribed and analyzed with a CDA perspective in view, for the coaches, players, the audience, and officials. As a result, twelve categories were extracted based on the coaches’ reactions to their failure, from which the most salient was referees’ judgments. A close look at these categories reveal a circular relationship among sports media, coaches’ reactions to their failure or triumph, the audience interpretation of their favorite teams, and macro decisions of the officials in this field. The findings of this study can contribute to the development of a better and more appropriate environment among the four mentioned groups involved in soccer game in Iran.
خلاصه ماشینی:
Reacting to “Failure and Triumph” among Iranian Soccer Coaches: A CDA outlook of the sports media language Marzieh Nezakat-Alhossaini, Assistant Professor of Applied Linguistics, English Department, Isfahan University of Medical Sciences, Isfahan, Iran nezakat_m@yahoo.
A close look at these categories reveal a circular relationship among sports media, coaches’ reactions to their failure or triumph, the audience interpretation of their favorite teams, and macro decisions of the officials in this field.
Keywords: Soccer coaches, sports media, Critical Discourse Analysis, failure, referee’s judgments Introduction and Background to the Study Critical discourse analysis (CDA) regards `language as social practice' (Fairclough and Wodak, 1997), and takes consideration of the context of language use to be crucial (Wodak, 2000; Benke, 2000).
(2011), athletes’ self-talk by Tovares (2011), racism by Sanderson (2011), audience responses by Westerman and Tamboroni (2011), stereotypes and commentators by Desmarais and Bruce (2011), and gender in media sports by Angelini and Billings (2011) can be named.
These intersections are evident in research that explores how sport as media is produced and reproduced, viewed and consumed, using shared cultural and/or organizational categories and understandings to guide meaning making in ways that also affect behavior, performance, and identities (Desmarais & Bruce, 2011; Scherer, 2007; Tovares, 2011; Wenner, 1991).
Actually, this study sought to investigate the possible effect of the language used in these media sources on reactions to failure and triumph among players, coaches, and referees, to see how these assumptions and reactions shape the sports culture among the audience and finally, how this culture bounces back to soccer itself.