A Cross-cultural Analysis of English and Arabic Blurbs: An Investigation into Generic Structure and Appraisal Markers مقاله

نویسنده: Jalilifar، Alireza ؛ Hayati، Abdolmajid ؛ Moosavinia، Sayyed Rahim ؛ Jafar، Dhahir ؛

Teaching English Language Fall & Winter 2016, Volume 10 - Number 2 ، علمی-پژوهشی (وزارت علوم/ISC (‎23 صفحه - از 1 تا 23 )

کلیدواژه ها: Genre blurbs academic books appraisal markers

چکیده:

This study investigated the generic structures and linguistic features of English and Arabic academic book blurbs from different disciplines. The study also examined appraisal markers in the blurbs within the appraisal framework to identify the main attitudinal markers that book blurb writers use to construe and negotiate attitudes with their intended readers. To carry out the aims of the study, 300 English and 300 Arabic blurbs from different disciplines in social sciences were selected. The findings of the study demonstrated that the generic structure of academic blurbs in English differ from that in Arabic. As for the appraisal markers, the findings revealed that both English and Arabic blurb writers widely deploy appraisal markers. The results showed that within the attitude category, appreciation markers were widely used and highly dominant. Within the engagement system, heteroglossic resources were higher than monoglossic ones and for graduation resources, they were widely used by both English and Arabic book blurb writers.

خلاصه ماشینی:

Candidate, Shahid Chamran University of Ahvaz, Iran This study investigated the generic structures and linguistic features of English and Arabic academic book blurbs from different disciplines. Cacchiani focuses on the lexical and discourse-pragmatic features of evaluative language in a corpus of around 200 book blurbs and identifies four moves: (1) Identification: this is an obligatory move which positions the book on the market; (2) Establishing credentials: this is an optional move which includes awards, listings and achievements and/or reference is made to the author’s biography; (3) Highlighting parts of the book: this is an optional move with six sub-functions: (a) highlighting parts of the book; (b) introducing peculiar features of main characters(s) which may attract the reader to buy the book; (c) appraising the book; (d) highlighting style, (e) establishing credentials, and (f) targeting the market, and (4) Appraising the book: quotations/ endorsements. In the light of the insightful research into the promotional genre of book blurbs, this study attempts to investigate the generic structure, content, and linguistic features and it also investigates the appraisal resources of academic book blurbs to explore the way in which book blurb writers use positive evaluative resources in two different cultural contexts (i. 1 Pilot Study In the analysis of the English and Arabic texts, first we examined the generic structures of book blurbs by exploring the overall textual organization of each blurb.

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