خلاصة:
Scholarly mails apparently display stable conventional principles as an emerging genre. Thus, contributors should structure their electronic mails appropriately when writing for purposes of discussing professional topics. However, this requirement plunges many a scholar in dilemma as to how to go about this vital undertaking without written structural norms in electronic mail communication. This raises the question: what is the generic structure of the scholarly electronic mail? The aim of this paper therefore is to uncover the organizational structure of the scholarly electronic mail as an emerging genre of computer mediated discourse. A qualitative approach is adopted in the description of the generic structure. Through purposive and stratified sampling, twenty scholarly electronic mails were selected and closely studied based on the basic electronic schema model by Herring (1996) with a view to extracting the features of the genre. Findings revealed that the scholarly electronic mail has a generic structure which is signalled by typical linguistic elements. The paper recommends a genre-based approach to guiding upcoming scholars on how to construct a scholarly electronic mail that fulfils its communicative purposes
ملخص الجهاز:
A genre Analysis of the Scholarly Electronic Mail: Implications for Pedagogy Anne Bancy Malandi 1, Geoffrey Mokua Maroko 2* 1 PhD Candidate, Department of English and Linguistics Kenyatta University, Kenya 2 Assistant Professor, Department of Linguistics and Languages Machakos University, Kenya Received: 2017/07/15 Accepted: 2018/11/24 Abstract: Scholarly mails apparently display stable conventional principles as an emerging genre.
Through purposive and stratified sampling, twenty scholarly electronic mails were selected and closely studied based on the basic electronic schema model by Herring (1996) with a view to extracting the features of the genre.
However, despite the crucial role played by generic structure in scholarly electronic mail, text analysis research has largely pivoted on written texts and not internet communication.
Genre analysis, in examining and identifying generic structure of texts, has greatly influenced the teaching of English for academic purposes and in developing tertiary students’ control over academic discourse (Kay {View the image of this page} Dudley-Evans, 1998; Swales, 1990).
While literature recognizes the importance of computer-mediated communication (see Lippicini, 2007; Ess {View the image of this page} Sudweeks, 2006; Androutsopoulos, 2006; Garcia, Standlee, {View the image of this page} Beckoff, 2009), little is known about the scholarly electronic mail in terms of its rhetorical structure and communicative purposes.
In effect, uncovering the generic structure of the scholarly electronic mail will accurately inform the virtual discourse community about the rhetorical structure that will help them to maintain the norms of the community and produce texts that fulfil their intended purposes.
In their effort to transmit the ideation content in the body of scholarly electronic mail, discussants expressed views, feelings, provided information and solutions as well as asked questions.